Several days ago, I was on a business trip to Oklahoma City when I spotted my very first UPS package style vehicle from Amazon. Later that same evening, I was fortunate enough to also spot the cabs with the Prime logos. You can imagine my surprise when I first notice the vehicle. I had already imagined in my mind that it was a UPS vehicle. As I focused on the logo a bit further. I finally came to the realization that in fact, it was an Amazon vehicle. Being an ex-UPSer myself, it took me a bit by surprise. To see a prime logo on that style of vehicle instead of the big Brown UPS logo that we all have gotten a custom too. I have been saying for seven years now. I believe that in an effort to achieve scale rapidly and keep up in the growth in this COVID era, Amazon will eventually make a bid to purchase UPS or FedEx. I understand why they would purchase that type of vehicle. It is a well-designed vehicle with plenty of room to grow capacity. But wouldn’t it also make it a lot easier to blend in some type of Acquisition.
So, let me know what you think, will Amazon eventually purchase UPS or maybe even FedEx chime in?
Benchmark. Redesign. Manage. Transform.